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      <image:title>Notes and news - What. the. actual? - Make it stand out</image:title>
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      <image:title>Notes and news - Presenting at the CISI conference - Make it stand out</image:title>
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      <image:title>Notes and news - FT Weekend Festival - Make it stand out</image:title>
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      <image:title>Notes and news - FT Weekend Festival - What a good boy!</image:title>
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    <lastmod>2026-10-06</lastmod>
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    <lastmod>2026-07-10</lastmod>
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    <lastmod>2026-06-29</lastmod>
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    <lastmod>2026-05-20</lastmod>
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    <lastmod>2026-05-20</lastmod>
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    <loc>https://www.emotionalfinance.co.uk/blog/april-newsletter</loc>
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    <lastmod>2026-05-19</lastmod>
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      <image:title>Notes and news - New Name. New Home.</image:title>
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    <loc>https://www.emotionalfinance.co.uk/blog/ox-talks-podcast-with-chris-oxley</loc>
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    <lastmod>2026-01-15</lastmod>
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    <loc>https://www.emotionalfinance.co.uk/blog/pa-awards-finalist</loc>
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    <lastmod>2026-01-15</lastmod>
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    <lastmod>2026-03-10</lastmod>
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      <image:title>Notes and news - Frayed at the Edges - Make it stand out</image:title>
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    <loc>https://www.emotionalfinance.co.uk/blog/speaking-at-women-in-platforms</loc>
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    <lastmod>2025-12-28</lastmod>
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    <lastmod>2026-01-15</lastmod>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Notes and news - Waking Up On Groundhog Day - Make it stand out</image:title>
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    <loc>https://www.emotionalfinance.co.uk/blog/the-moneymindshift-podcast-how-to-have-love-and-money</loc>
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    <lastmod>2026-01-15</lastmod>
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    <loc>https://www.emotionalfinance.co.uk/blog/verve-rising-star-of-the-year-2025</loc>
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    <lastmod>2026-01-15</lastmod>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Notes and news - Taking it to heart - Make it stand out</image:title>
      <image:caption>Got a question for Emma? If you’d like to ask for some advice on a dilemma or issue at work, please submit your question anonymously below.</image:caption>
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    <loc>https://www.emotionalfinance.co.uk/blog/rabbit-in-the-headlights</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>Notes and news - Rabbit in the Headlights - Make it stand out</image:title>
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    <loc>https://www.emotionalfinance.co.uk/blog/trying-to-read-between-the-lines</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Notes and news - Trying to read between the lines - Make it stand out</image:title>
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    <loc>https://www.emotionalfinance.co.uk/blog/late-to-the-party</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Notes and news - Late to the party - Make it stand out</image:title>
      <image:caption>Got a question for Emma? If you’d like to ask for some advice on a dilemma or issue at work, please submit your question anonymously below.</image:caption>
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    <loc>https://www.emotionalfinance.co.uk/blog/stick-or-twist</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Notes and news - Stick or twist? - Make it stand out</image:title>
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    <loc>https://www.emotionalfinance.co.uk/blog/caught-in-the-middle</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Notes and news - A question of loyalty? - Make it stand out</image:title>
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    <loc>https://www.emotionalfinance.co.uk/blog/your-financial-planning-maestro-podcast</loc>
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    <lastmod>2026-01-15</lastmod>
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    <loc>https://www.emotionalfinance.co.uk/the-advisers-dilemma-blog</loc>
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    <lastmod>2026-10-27</lastmod>
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    <loc>https://www.emotionalfinance.co.uk/the-advisers-dilemma-blog/message-not-received</loc>
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    <lastmod>2026-10-27</lastmod>
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      <image:title>The Adviser’s Dilemma - Message Not Received - The Adviser’s Dilemma</image:title>
      <image:caption>A monthly column where Emma answers questions about the relationships that matter in financial services. If you’d like to receive the column straight to your inbox, sign up here To submit a question anonymously for Emma to answer in a future instalment click here</image:caption>
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      <image:title>The Adviser’s Dilemma - Message Not Received</image:title>
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    <loc>https://www.emotionalfinance.co.uk/the-advisers-dilemma-blog/rabbit-in-the-headlights</loc>
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    <lastmod>2026-10-27</lastmod>
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      <image:title>The Adviser’s Dilemma - Rabbit in the Headlights - The Adviser’s Dilemma</image:title>
      <image:caption>A monthly column where Emma unpacks real-life situations from across the profession and shares a fresh perspective. Each month you'll find the latest column published here and also featured in Money Marketing Magazine. To submit a question anonymously click here</image:caption>
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      <image:title>The Adviser’s Dilemma - Rabbit in the Headlights</image:title>
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    <loc>https://www.emotionalfinance.co.uk/the-advisers-dilemma-blog/round-in-circles</loc>
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    <lastmod>2026-10-27</lastmod>
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      <image:title>The Adviser’s Dilemma - Round in Circles - The Adviser’s Dilemma</image:title>
      <image:caption>A monthly column where Emma unpacks real-life situations from across the profession and shares a fresh perspective. Each month you'll find the latest column published here and also featured in Money Marketing Magazine. To submit a question anonymously click here</image:caption>
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      <image:title>The Adviser’s Dilemma - Round in Circles</image:title>
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    <lastmod>2026-10-27</lastmod>
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      <image:title>The Adviser’s Dilemma - Too Close to Home - The Adviser’s Dilemma</image:title>
      <image:caption>A monthly column where Emma unpacks real-life situations from across the profession and shares a fresh perspective. Each month you'll find the latest column published here and also featured in Money Marketing Magazine. To submit a question anonymously click here</image:caption>
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      <image:title>The Adviser’s Dilemma - Too Close to Home</image:title>
      <image:caption>If you’d like to send us your dilemma or read more from others - head to the submissions page, and/or sign up to the newsletter to be informed when the latest column is published.</image:caption>
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    <loc>https://www.emotionalfinance.co.uk/the-advisers-dilemma-blog/caught-in-the-middle</loc>
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    <lastmod>2026-10-27</lastmod>
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      <image:title>The Adviser’s Dilemma - Caught in the Middle - The Adviser’s Dilemma</image:title>
      <image:caption>A monthly column where Emma unpacks real-life situations from across the profession and shares a fresh perspective. Each month you'll find the latest column published here and also featured in Money Marketing Magazine. To submit a question anonymously click here</image:caption>
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      <image:title>The Adviser’s Dilemma - Caught in the Middle</image:title>
      <image:caption>If you’d like to send us your dilemma or read more from others - head to the submissions page, and/or sign up to the newsletter to be informed when the latest column is published.</image:caption>
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    <loc>https://www.emotionalfinance.co.uk/the-advisers-dilemma-blog/a-ceo-in-conflict</loc>
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    <lastmod>2026-10-27</lastmod>
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      <image:title>The Adviser’s Dilemma - A CEO in conflict - The Adviser’s Dilemma</image:title>
      <image:caption>A monthly column where Emma unpacks real-life situations from across the profession and shares a fresh perspective. Each month you'll find the latest column published here and also featured in Money Marketing Magazine. To submit a question anonymously click here</image:caption>
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      <image:title>The Adviser’s Dilemma - A CEO in conflict</image:title>
      <image:caption>If you’d like to send us your dilemma or read more from others - head to the submissions page, and/or sign up to the newsletter to be informed when the latest column is published.</image:caption>
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    <loc>https://www.emotionalfinance.co.uk/the-advisers-dilemma-blog/more-harm-than-good</loc>
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    <priority>0.5</priority>
    <lastmod>2026-10-27</lastmod>
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      <image:title>The Adviser’s Dilemma - More Harm Than Good? - The Adviser’s Dilemma</image:title>
      <image:caption>A monthly column where Emma unpacks real-life situations from across the profession and shares a fresh perspective. Each month you'll find the latest column published here and also featured in Money Marketing Magazine. To submit a question anonymously click here</image:caption>
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