What. the. actual?

What. The. Actual?

In 2024 I founded Emotional Finance from a complete standing start. I knew practically no one in the industry. I had no idea how to position myself, how to write a proposal or how to run a business. I felt like I was stumbling around in the dark with only my conviction to orientate me. 

Last night I won the Professional Adviser Woman of the Year Award: Adviser Support Services (as a small firm), surrounded by the most awesome and inspiring group of women and male allies. It was such a fun night.

So, I’m afraid I’m just gonna have to go full Gwynnie about the whole darn thing, because I am genuinely sooooo flipping grateful.

To the peers, mentors and cheerleaders who, if I'm honest, believed in me long before I believed in myself. I would not be here without you. End. Of.

To my current and former peer group members, training cohorts and coachees. I know the work we do together isn't always easy. It takes courage, honesty and a willingness to look at ourselves. Thank you for putting your trust in me. And, just as importantly, in yourselves.

To my consulting clients. Sometimes I have this slightly surreal, out-of-body moment when I'm working with you. How on earth did I get to work alongside such shit-hot, top-of-their-game badasses on such exciting and ambitious projects? Thank you for inviting me into your worlds and letting me be part of what you're building.

To my husband James, and the rest of my family, who have put up with the highs, the lows, the endless ideas, the wild disregard for household chores and the occasional existential wobble with good grace.

Thank you to George Pullar and the team at LV= for inviting me to join them to celebrate.

And finally, I also need to say...

Thank you to 2024 Emma for her naivety and bravery.

Thank you to 2025 Emma for her tenacity and resilience.

Thank you to 2026 Emma for learning to let the recognition seep in rather than brushing it aside

And to 2027 Emma.……LET'S GOOOOOOOO! 🚀