The Emotional Finance Programme  

The Emotional Finance Programme is a highly regarded transformative soft skills and relational intelligence training for financial professionals who want to move beyond technical competence and enrich the way they show up and nurture their client relationships.

This isn’t surface level communication training nor is it ‘woo woo’.

Grounded in the Emotional Finance Model - a framework which translates psychotherapeutic theory and practice specifically for financial services - this training is relevant, practical and immediately applicable.

Financial Professionals can join open cohorts which run throughout the year, or the programme can be run in-house for firms , with bespoke optionality.

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Who It’s For.

The Emotional Finance Programme is designed for financial professionals and firms who want to enrich and hone their soft skills and relational intelligence - and transform their technical expertise into trusted and lasting relationships, strengthen client engagement and outcomes, and realise or grow sustainable commercial success.

There are two streams within the programme:

Client Ready:
For early-career, or newly/ soon to be client-facing professionals - advisers, paraplanners, client relationship managers and trainees - who want to build confidence, presence, and trust in client relationships. This stream equips participants to:

  • Feel confident in real world client conversations

  • Know and articulate their value and credibility

  • Show up with composure and presence, even when conversations are emotional, unpredictable or high stakes

  • Engage clients with professionalism and authenticity and become a trusted ‘go-to’

Client Alchemy:
For experienced advisers and leaders who already have strong soft skills but want to go deeper or approach them from a new perspective. This stream equips participants to:

  • Be better able to navigate complex emotional dynamics with ease and clarity

  • Address recurring challenges and blind spots

  • Move from relationships that rely on rapport to those grounded in deep trust and alignment.

  • Find space and support for reflection, feedback, and growth that enhances both personal fulfilment and commercial impact.

Both streams are built around the same Emotional Finance Model, offering a shared approach that can be developed across teams and firms — creating consistency, trust, and a truly client-centred culture.

How it Works.

The Emotional Finance Programme blends group tutorial-style learning, exercises, discussion and case studies alongside demonstration and practice.

Participants engage with the Emotional Finance Model not just as theory, but in practical ways that make sense and embed learning in practical and immediately applicable ways. We move between structured teaching and live case studies - through real scenarios, reflections, mentoring and feedback - so insights don’t just make sense, they stick.

In House Standard Programmes usually include:

16 hours of tutorial style learning (can be virtual/in person or hybrid)

Four Practice & Integration Calls (90 mins): Between sessions, participants join smaller stream-specific groups to explore how the learning shows up in practice

1:1 Support & Integration: Each participant also has an individual pre-programme call to set intentions and a post-programme call to review progress and plan next steps - ensuring the learning is personal, relevant, and embedded.

Open Cohorts include:

Four Live Sessions (Half Day): These are tutorial-style workshops combining conceptual teaching, reflective dialogue, and experiential exercises.

Four Practice & Integration Calls (90 mins): Between sessions, participants join smaller stream-specific groups to explore how the learning shows up in practice

1:1 Support & Integration: Each participant also has an individual pre-programme call to set intentions and a post-programme call to review progress and plan next steps - ensuring the learning is personal, relevant, and embedded.

UPCOMING OPEN COHORTS:

January 2026 Cohort Dates: Thursdays: 8 January, 5 February, 5 March, Thursday 16 April

April 2026 Cohort Dates: Tuesdays: 21 April, Tuesday 19 May, Tuesday 16 June, Tuesday 14 July

Practice and Integration calls are arranged once the cohort is confirmed so timings suit everyone.

The Emotional Finance Programme Testimonials:

  • Dan Haylett, Director, TFP Financial Planning

    Two of our paraplanners, Lauren & Connor, recently completed Emma’s Emotional Finance Programme, and the impact has been nothing short of profound. The course has opened their eyes to a more human-centred, emotionally intelligent approach to financial planning, moving beyond spreadsheets and strategy into the real, messy, meaningful lives of the people we serve.

    They’ve come away with a deeper understanding of the emotional drivers behind money decisions and a more rounded view of what true, personal finance looks like. We’ve already seen a noticeable shift in their communication style and client interactions, more empathy, more curiosity, and more powerful planning conversations.

    This programme has rapidly upskilled them in areas that are so often overlooked in technical training, yet absolutely essential to delivering advice that genuinely changes lives. Emma’s work is a game-changer for any firm serious about doing financial planning the right way… human first.

  • Connor Griffiths, TFP Financial Planning

    Taking part in The Emotional Finance Programme has been a really valuable and insightful experience. It’s encouraged me to think more deeply about how I show up in client conversations and given me practical tools to build stronger, more trusting relationships.

    What stood out most for me was the space it gave to slow down and reflect, something we rarely get the chance to do in our day-to-day. The sessions were honest, thought-provoking, and practical, with a great mix of theory, lived experience, and real-world application. I’ve come away feeling more confident and I am holding a dedicated space for clients which focuses on building a relationship intentionally, instead of just being a byproduct of working with someone.

    Emma has a brilliant way of making the complex feel accessible and creating an environment where you can learn without pressure. I’d recommend this programme to anyone in financial planning, whether you're at the start of your journey or looking to reconnect with the human side of what we do. It’s helped me grow, and I think it will shape the way I work with clients for years to come.

  • Simon Gladding, Financial Planner at Women's Wealth

    I found being part of Emma’s Emotional Finance Programme incredibly valuable. Emma brings her experience from working as a psychotherapist and her expertise in relationships to the world of financial planning.

    Working with her has increased my understanding of the emotional side of working with clients. It wasn't as if I hadn't thought about this before, but working with Emma and our group has made me more aware of and better prepared for the emotional moments that are part of our work.

    This practice and awareness makes it easier to respond effectively, with empathy and in a way that will help me to build even better relationships with clients.

  • Lauren Turner, TFP Financial Planning

    I recently completed Emma’s course, and it has been truly transformative for my approach to financial planning. What sets it apart is its focus on the soft skills that are so often overlooked — particularly the art of building trust and forming deeper, more authentic relationships with clients.

    Emma’s model provides a strong foundation for understanding the human side of financial planning, and the way she breaks it down makes it easy to put into practice. Throughout the course, I grew in confidence and was encouraged to explore different communication styles, all while staying true to my authentic self.

    The impact has been immediate — I’ve already noticed a significant improvement in the strength and depth of my client relationships. Emma’s guidance has not only refined my professional skills but has also made me a more empathetic and adaptable adviser. I would highly recommend her training to anyone who wants to elevate the way they connect with and support their clients.

  • James, Trainee Financial Planner

    The teaching and guidance on the Emotional Finance Programme is great for someone in my position who has sat in hundreds of client meetings but still doesn’t quite know how to avoid sounding robotic.

    This training is improving the way I communicate and build trust with clients. It’s helped me to think about previous client encounters and how I could enhance my approach to make future encounters more meaningful.

    The sessions are well prepared yet laid back and conversational and the small group format makes it easy to share thoughts and ideas.

  • Luke, Trainee Financial Planner

    I’m finding the Emotional Finance Programme really valuable, and I genuinely look forward to the sessions.

    It makes me reflect on how trust with clients can be built in ways beyond just technical expertise. This course is useful but also essential for my development in the financial services industry.

Your Investment.

OPEN COHORT PROGRAMMES:

The full cost of the Emotional Finance Programme is £1475. A deposit of £250 is required to secure your place on an open cohort. All terms and conditions can be found here.

Please get in touch if you want a chat before booking, if you would like to pay your deposit via BACS, would like an invoice or would like to discuss payment in installments.

Discounts Available for Self Funding participants.

FOR IN HOUSE PROGRAMMES:

Please get in touch to discuss.

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FAQs.

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